SERVICES
1.) Communications Plan Development
A comprehensive, customized communications plan built from the ground up — covering situation analysis, target audiences, key messages, themes, narrative framework, channels, timeline, roles, and measurement. Delivered as a fully populated working document your organization can execute immediately.
2.) Brand Voice & Messaging
Defining the words, tone, and language that make your organization unmistakably yours — across every channel, every conversation, and every piece of content. Includes message framework, audience-specific messaging, do's and don'ts, and tone and voice guidelines.
3.) Storytelling & Narrative Development
Every organization has a story worth telling — we help you find it, shape it, and make it work across every audience and channel. Includes founding story development, narrative arc, spokesperson messaging, and the language that makes your organization's origin and purpose impossible to forget.
4.) Content Strategy
A clear, actionable plan for what to say, where to say it, and how often — built around your goals, your audience, and your realistic capacity. Includes channel priorities, content themes, cadence recommendations, and a content calendar framework you can actually execute.
5.) Communications Coaching & Training
One-on-one or group coaching for founders, executive directors, board members, and spokespeople — building the skills, confidence, and consistency to communicate on behalf of their organization with clarity and authenticity. Sessions are practical, focused, and immediately applicable.
6.) Workshops & Speaking
Tailored workshops and keynote presentations on communications strategy, storytelling, brand voice, and message development — delivered for organizations, accelerators, cohorts, and community groups. Every session is built around practical tools your audience can use immediately.
Clarity is Strategy.
Offering 15+ years of results-driven experience
From the U.S. Army to Fortune 500 tech, the work has always been the same: results-driven strategic communications that move the needle.
847
PIECES OF EARNED MEDIA GENERATED
2.3 Billion
IMPRESSIONS ACROSS TOP-TIER OUTLETS
31.6%
INCREASE IN SOCIAL MEDIA ENGAGEMENT
7.9%
GROWTH IN OVERALL SOCIAL FOLLOWING
800+
EMPLOYEES TRAINED AS BRAND ADVOCATES
30+
PRESS RELEASES SECURING WIDESPREAD COVERAGE
MEET JANNELLE
Founder of Pen n' Thread, Veteran & Professional Business Strategist, Jannelle knows what it takes to be a changemaker. Now she wants to empower others to reach their full potential.
Pen N' Thread's Story
SUCCESS STORIES
